Central Virginia Food Truck Rodeo
BRANDING | PRINT DESIGN
The Central Virginia Food Truck Rodeo is a biannual event taking place in
Chesterfield Towne Center, in the Midlothian area. This event brings upwards
of fifty food trucks to single location, offering a wide selection of cuisine
as well as live music. They wanted an eye catching, fun logo that would be iconic
enough to bring the event to mind if someone was to see it on its own. After much
deliberation, we opted for a somewhat cartoony but still professional looking illustration
of a cowboy riding and lassoing a foodtruck like it was a bull, while following
the theme of an old printed western poster.
PROJECT OUTCOME
The first Food Truck Rodeo was meant to be an annual event only, however it pulled in nearly
triple the number of attendees that was originally expected during its first year. In the years
following it has become a biannual event, and has been growing in size since, now sporting
upwards of seventy-five food trucks in regular attendence.
WHAT I DID
- Created the Central Virginia Food Truck Rodeo's brand and identity from the ground up
- Designed posters, handbills, and other print media promoting the event
- Designed a massive banner that is displayed on the marquee of the event’s venue whenever it is ongoing.
